Rimmel Endcap Display Created For CVS

Rimmel wanted to be part of CVS’ elevated end cap program.
This new end cap design achieves a consistent look and aligns with the CVS Style Guide while still communicating the Rimmel cosmetics brand values of its fashion forward London look.
This was achieved with custom trays to merchandise the Rimmel product line and graphics that communicate the brand and bring it to life. The unit merchandises mascara, lip colour, primer and foundation.
This Rimmel Endcap display was designed and produced by POP Displays, (www.popdisplaysusa.com), a Yonkers, NY-headquartered point-of-purchase display firm.