Rite in the Rain wanted to increase sales at Office Depot by creating a floor display that allows shoppers to test the Rite in the Rain product. The display needed to hold an array of products; from pens to copier paper packs. It had to be sturdy and designed to survive at retail for up to two months. The design needed to set itself apart to communicate to the outdoor enthusiast or worker; those that see a need for weatherproof paper products. This display was created for JL Darling by CaroCon Display & Packaging, 401 Model Farm Road, High Point NC 27263; (Web Site) www.caroconusa.com
Rite in the Rain Floor Display
