Russian Standard Vodka Signs On With Cirque du Soleil

Russian Standard Vodka has entered a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of touring shows in USA and Canada. The partnership between these two global brands spans across multiple platforms, including on-site event activation, co-branded content creation, online media and retail integration.
“We partnered with Cirque du Soleil because it’s a successful and forward-thinking entertainment property reaching millions of highly coveted consumers,” said Leonid Yangarber, CEO of Roust Americas.