Archive by category Sales Promotion News

The World of Sales Promotion

Tropicana Introduces ‘Tropcn’ Packaging

Tropicana  Introduces ‘Tropcn’ Packaging

Tropicana has introduced ‘Tropcn,’ limited-edition packaging-now with the letters “AI” removed from their name-to celebrate the leading orange juice brand’s natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice. “Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to […]

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Brewers Select ANC Studios For Digital Signage

Brewers Select ANC Studios For Digital Signage

The Milwaukee Brewers have selected ANC Studios, (www.anc.com), as the single-source solutions integrator for an innovative new digital signage system at American Family Field. “With the advancements in technology since we last installed a new board, the new displays are a game-changer,” said Brewers President – Business Operations Rick Schlesinger. “The boards will offer greater […]

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Cadillac Fairview Selects Cineplex For Digital Signage

Cadillac Fairview Selects Cineplex For Digital Signage

Cineplex Digital Media (CDM), has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of shopping destinations across Canada. CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centres, including landmark destinations such as CF Toronto Eaton Centre, CF […]

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Cooler Screens Launches CoolerX

Cooler Screens Launches CoolerX

Cooler Screens, (www.coolerscreens.com), has launched CoolerX, an advanced software solution that uses AI and data science to identify precise marketing activation opportunities in stores, driving incremental sales growth for retailers and brands. Developed in collaboration with Microsoft and NVIDIA, global leaders in AI applications, the software is tailor-made to operate “smart screens” for the in-store […]

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PEPSI Launches ‘Get Wild’ Campaign

PEPSI Launches ‘Get Wild’ Campaign

PEPSI Wild Cherry is unveiling ‘Get Wild,’ a new marketing campaign that captures the essence of modern adulthood and the new ‘wild’ realities of millennials and young adults. The campaign humorously depicts everyday experiences that millennials face as they navigate their new lives of 24/7 adulting. “As a millennial myself, I know firsthand what it’s […]

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Health-Ade Launches SunSip Sodas

Health-Ade Launches SunSip Sodas

Health-Ade has launched SunSip by Health-Ade, a prebiotic soda. Known for their kombucha, this move positions the brand to become the next leader in the rapidly expanding functional beverage industry, which is estimated to reach $62B in 2027. While Health-Ade Kombucha has long been a top choice for consumers looking for a better-for-you soda alternative, […]

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Yuengling Company Partners With Keep Texas Beautiful

Yuengling Company Partners With Keep Texas Beautiful

The Yuengling Company announced a 2024 partnership with Keep Texas Beautiful (KTB), a nonprofit organization that empowers Texans to keep its communities clean and beautiful. Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB. Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the […]

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Coors Light Teams Up With Country Superstar Lainey Wilson In New Multi-Year Partnership

Coors Light Teams Up With Country Superstar Lainey Wilson In New Multi-Year Partnership

Coors Light is turning up the volume with an all-new, multi-year music partnership with country superstar Lainey Wilson, who was recently nominated for two 2024 Grammys including Country Album of the Year and Best Country Duo/Group Performance. A Coors Light fan and beer drinker (one who famously said “hold my beer”), Wilson will also bring […]

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Grocery TV’s In-Store Retail Media Network Expands In New York

Grocery TV’s In-Store Retail Media Network Expands In New York

Grocery TV, (www.grocerytv.com), a leading in-store digital advertising network, announced that New York City supermarket chains D’Agostino and Gristedes are now available on its network. “We’re thrilled to feature D’Agostino and Gristedes, two iconic New York City grocery chains, on Grocery TV,” Marlow Nickell, CEO of Grocery TV said. “This expansion not only enhances our […]

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Digi Point Media Launches Icebox Network

Digi Point Media Launches Icebox Network

Digi Point Media, (www.digipointmedia.com), a leading technology solutions provider in Digital Out-of-Home (DOOH) advertising, has launched the Icebox Network. Digi Point’s new network of screens offered on ice merchandisers located inside major retail brands, including grocery, convenience, liquor and home improvement stores, provides point-of-purchase advertising and promotional opportunities. “The launch of the Icebox Network marks […]

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Bowling Center TV Debuts In Major Markets

Bowling Center TV  Debuts In Major Markets

Bowling Center Television (BCTV), (www.mybctv.com), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, announced its debut in several prominent DMA’s. BCTV’s premiere in New York, Philadelphia, Charlotte and Tampa-St. Petersburg marks the beginning of one of […]

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Meijer Continues Its Commitment To Black-Owned Brands With Prominent Displays

Meijer Continues Its Commitment To Black-Owned Brands With Prominent Displays

Meijer recently displayed a curated selection of Black-owned brands in all Meijer supercenters in celebration of Black History Month. “The Meijer Supplier Inclusion program not only showcases new, diverse brands, but also prioritizes growing existing brands within our various store formats and locations,” said Carla Hendon, Director of Supplier Inclusion at Meijer. While customers can […]

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Taco Bell At Home’s New ‘Cravings Kits’ Available Exclusively At Walmart

Taco Bell At Home’s New ‘Cravings Kits’ Available Exclusively At Walmart

Taco Bell at Home has introduced the first-ever Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier than ever for […]

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Old El Paso Launches Cinnamon Toast Crunch Dessert Taco Shells

Old El Paso Launches Cinnamon Toast Crunch Dessert Taco Shells

Old El Paso has launched Old El Paso Cinnamon Toast Crunch Dessert Taco Shells, available for a limited time. These Stand ‘N Stuff™ dessert shells feature the crunch fans love from Old El Paso, now blasted with Cinnamon Toast Crunch’s iconic Cinnadust™ for an unbeatable treat. This winning flavor combination is bringing together fans everywhere […]

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Largest Centurion Lounge At Hartsfield-Jackson Atlanta Intl. Airport

Largest Centurion Lounge At Hartsfield-Jackson Atlanta Intl. Airport

American Express has opened a new Centurion Lounge at Hartsfield-Jackson Atlanta International Airport (ATL), the busiest airport in the world. At 26,000 sq. ft., it is the largest lounge in the Centurion Lounge network. It features a locally-inspired menu, numerous seating options for guests to relax or work before their flight, outdoor terraces with views […]

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Immersive Display Promotes ‘Wonka’

Immersive Display Promotes ‘Wonka’

Ontario, Canada-based print business Global Printing Enterprises (GPE), (www.globalprinting.ca), recently used several products from Drytac, (www.drytac.com), to produce an immersive display promoting the new Hollywood film ‘Wonka’, starring Timothée Chalamet as the famous Willy Wonka. Yorkdale Shopping Centre in Toronto launched a special experience for fans to enjoy. ‘Wonka’s Sweet Escape’ offered visitors the chance […]

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Brugal Rum Pop-Up Experience Lands At Miami Intl. Airport

Brugal Rum Pop-Up Experience Lands At Miami Intl. Airport

Brugal, the renowned ultra-premium rum producer in the Dominican Republic, recently unveiled an immersive pop-up experience at Miami International Airport. The month-long pop-up invited visitors to embark on a captivating journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal’s ultra-premium double-aged rum, Brugal 1888. Guests of drinking age are warmly […]

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Duckhorn Unveils Decoy Featherweight Sauvignon Blanc

Duckhorn  Unveils Decoy Featherweight Sauvignon Blanc

The Duckhorn Portfolio has launched Decoy Featherweight Sauvignon Blanc, which has 80 calories per five-ounce serving and an alcohol content of 9%. The unveiling of Featherweight builds on The Duckhorn Portfolio’s 40+ year history of crafting acclaimed Sauvignon Blanc. To establish a new benchmark for quality in the lower-in-calorie/lower-in-alcohol wine category, the debut 2023 Featherweight […]

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10Element[AL] Disrupts The Wine Industry With Aluminum Bottles

10Element[AL] Disrupts The Wine Industry With  Aluminum Bottles

Element[AL] Wines was announced from Bogle Family Wine Collection as the first-of-its-kind wine brand with 750ml aluminum wine bottles that are shockingly lightweight, infinitely recyclable, and are made in the shape of a traditional wine bottle. The Element[AL] portfolio will be available in 100% recyclable aluminum bottles with four varietals, Chardonnay, Pinot Grigio, Rosé and […]

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