The World of Sales Promotion
Gelson’s wines have always earned high praise from customers and critics alike including notable recognition from Wine Enthusiast for their private brand wine. The launch of its new “Winemaker Series” is expected to be no different. The first winemaker in this series is renowned “First Lady of Wine” Heidi Barrett. Barrett is highly regarded for […]
Chameleon Organic Coffee has entered into a licensing agreement with Girl Scouts of the USA to introduce variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie inspired flavors. “We embarked on a mission to unite our values of environmental stewardship and the pursuit of one’s dreams with Girl Scouts’ unwavering commitment to authenticity and adventure,” […]
Dunkin’ is introducing The DunKings Iced Coffee and MUNCHKINS Skewer, an inventive pairing. The MUNCHKINS skewer, much like the olive in a martini, offers a playful bite to every sip. In continued partnership with Ben Affleck and Matt Damon’s Artists Equity, the brand has launched a multi-part marketing campaign. The DunKings Menu features: The DunKings […]
A brand new, energizing blend is making a debut at The Human Bean drive thrus across the U.S. The franchise is releasing its fresh and flavorful proprietary Bright Energy energy drink – an innovative formula containing 160 mg. of caffeine and a special vitamin blend per 16 oz. Serving. “We take such pride in the […]
CEN Media, (www.cenmediagroup.com), the premium digital out-of-home (OOH) network that connects advertisers with affluent and engaged moviegoers, has integrated with Place Exchange, the leading supply-side platform (SSP) for programmatic OOH media, to enable advertisers programmatic access to its entire network of cinema lobby inventory. CEN Media is also leveraging PerView, Place Exchange’s measurement solution for […]
GameChanger Systems, (www.gamechangerkiosk.com), an automated ‘Instant Video Game Buyback’ kiosk, will expand its consumer reach in major markets across the U.S. GameChanger Systems recently completed a Series A Preferred growth-capital financing round which paves the way for significant expansion. “This Series A round will allow us the opportunity to expand into many new markets through […]
Showcase Cinemas offers a wide and ever-evolving choice of dining options, including full-service restaurants, bars and cafés, and traditional concessions kiosks. Part of a major refresh of all Showcase Cinemas in the US, the company turned to Atlanta-based PPDS, (www.ppds.com), and DEEL Media (www.deelmedia.com), a leading digital signage solutions specialist, to replace its outdated display […]
Smirnoff has debuted SMASH Vodka Soda. With a thrilling and unexpected collision of two bold flavors in one can and 100 calories each, the new SMASH Vodka Soda flavors include: Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon Fruit. “Our new Smirnoff SMASH Vodka Soda continues the legacy of unparalleled flavor innovation from the […]
Doritos has unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle. “Doritos is all about disrupting culture and bringing […]
The Makers of CÎROC Ultra-Premium Vodka, have launched CÎROC Limonata, the luxury vodka brand’s newest flavor innovation and a permanent addition to its ever-expanding portfolio. Inspired by the vibrant essence of the Mediterranean, this quality crafted vodka is infused with tangy citrus and Italian lemon flavors that encourage consumers to step into vacation mode-anytime, anywhere. […]
The Coca-Cola Co. and Pernod Ricard have announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. Absolut & Sprite will be made with Absolut, the international premium vodka, and Sprite, the world’s most popular lemon-lime sparkling soft drink. The pre-mixed cocktail will be available in versions with […]
ARHT Media Inc., (www.arht.tech), a leader in hologram technology, and Paradies Lagardère, a leading airport retailer, are set to transform the travel retail experience at Charlotte Douglas International Airport. Paradies Lagardère introduced ARHT CAPSULE’s cutting-edge technology to enhance its The Goods Express@CLT store. ARHT CAPSULE will serve as a dynamic attraction, drawing travelers to The […]
As the holiday spirit fills the halls of Grand Central Terminal in New York City, AmericanGreetings.com helped kick off the season as the presenting sponsor of the 2023 Grand Central Terminal Holiday Fair Commuters and Shoppers will be greeted by interactive booths where they can immerse themselves in a holiday greeting card wonderland. Whether learning […]
SOS, (www.worldofsos.com), the female-founded company transforming wellness on-the-go through a fast-growing network of smart vending machines, announced an exclusive partnership with Ulta Beauty to usher in a new era of in-store product discovery driven by digital innovation. The pilot will elevate Ulta Beauty’s in-store sampling program and test its first-ever digital in-store advertising program to […]
Keystone Light recently brought back its popular “The Hunt” promotion, giving consumers a chance to find a blaze-orange can that signals the start of hunting season. Consumers who find one of the elusive cans hidden in 30-, 24- and 15-packs of Keystone Light get a chance to win exclusive blaze-orange gear from Keystone Light’s partnership […]
Labatt is taking an icy trip back to the 90’s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light. Corey Berger, Assoc. Brand Manager for […]
Coors Light has tied in with football season with a marketing blitz that includes new ads, packaging, and a suite of retail tools. “The big picture is Coors Light is all about owning game day for the season, and we have some of the biggest partners in college football to do that,” said Lauren Flicher, […]
Coca-Cola has teamed up with beloved local pizzerias across the U.S. to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola […]
As part of PepsiCo’s pep+ (PepsiCo Positive) sustainable packaging journey to ensure packaging never becomes waste, PepsiCo is the first beverage company to commit to a North American roll out of paper-based solutions to replace plastic rings across multipacks that have traditionally used plastic rings. PepsiCo Beverages North America (PBNA) announced that the new paperboard […]
As the holiday season draws near, Dunkin’ is setting the stage with its seasonal menu. Guests can enjoy the comeback of fan-favorite holiday beverages, eye-catching cups and donut boxes, and donut deals. Dunkin’s Cookie Butter Cold Brew is back. The cookie-inspired drink features Dunkin’s Cold Brew, paired with notes of brown sugar and buttery cookies, […]