Archive by category Sales Promotion News

The World of Sales Promotion

Hisense USA & NBA Entice Fans To ‘Upgrade’ This Basketball Season

Hisense USA & NBA Entice Fans To ‘Upgrade’ This Basketball Season

Hisense has solidified its position as the Official TV and Home Appliance Partner of the National Basketball Association (NBA), with its ‘Upgrade Season’ campaign. The Upgrade Season campaign runs across various NBA social media channels and retailer channels. Limited time deals, a complimentary NBA 2K24 video game, exclusive promo sale prices on Hisense TVs and […]

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PATRÓN Promotes Mexican Heritage Tin

PATRÓN Promotes Mexican Heritage Tin

PATRÓN Tequila is collaborating with Mexican racing icon Checo Pérez, to unveil the 2023 limited-edition PATRÓN Mexican Heritage Tin. The PATRÓN Mexican Heritage Tin visually shares the stories, traditions, and culture of Mexico through beautiful one-of-a-kind designs. This year’s eighth edition of the tin, which includes a bottle of PATRÓN Silver, features a vibrant design […]

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FRE Launches Mini, Single-Serve Alcohol-Removed Wines

FRE Launches Mini, Single-Serve Alcohol-Removed Wines

FRE Alcohol-Removed Wines has launched its 187ml “mini” wines, in the popular FRE Chardonnay and Cabernet Sauvignon varietals. Consumers will now have a ready-to-drink non-alcoholic option when they’re on the go or only want one glass of wine. Restaurants, bars, and other on-premise establishments will be able to economically and effortlessly offer non-alcoholic wine options […]

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McBride Sisters Wine Offers SHE CAN Wines & Spritzers

McBride Sisters Wine  Offers SHE CAN Wines & Spritzers

The McBride Sisters Wine Company, North America’s largest Black-and-women-founded wine business, has unveiled its enhanced collection of SHE CAN Wines and spritzers. Bringing together lush flavors, bold designs, and an all-new can size, this rejuvenated collection represents a harmonious blend of quality and empowerment, pairing well with a variety of moods and on-the-go occasions. These […]

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Pepsi Celebrates 125th Anniversary

Pepsi Celebrates 125th Anniversary

In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]

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Wrangler Named Official Jeans Of The Dallas Cowboys

Wrangler Named Official Jeans Of The Dallas Cowboys

Wrangler has announced a multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of the Dallas Cowboys. Cowboys fans can shop for Wrangler denim in retail locations across Texas. “This sponsorship celebrates […]

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Cheez-It Pump Fills Car With Crackers

Cheez-It Pump Fills Car With Crackers

Kellogg recently activated the Cheez-It Stop roadside attraction. Located in the California desert, this destination invites travelers to fill the tank with their favorite 100% real cheese snack, at the first roadside service station of its kind. Cheez-It Stop replaces your car’s fuel with a snack fuel, with the world’s first and only Cheez-It pump, […]

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Vericast & Intel Pilot New In-Store Retail Media Network

Vericast & Intel Pilot New In-Store Retail Media Network

Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s Edge software platforms to deliver contextually relevant advertising and product information throughout the shopping experience. The in-store network leverages Vericast’s new privacy-centric contextual advertising solution to deliver relevant […]

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Busch Light Introduces Limited-Edition Lager: Busch Light Peach

Busch Light Introduces  Limited-Edition Lager: Busch Light Peach

Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]

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Labatt Introduces NEW Blue Light Apple

Labatt Introduces NEW Blue Light Apple

Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]

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Keystone Light Celebrates Summer With A New Look

Keystone Light Celebrates Summer With A New Look

Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display. […]

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Chateau Ste. Michelle And Team One Partner To Launch ‘Raise A Glass’ Promotion Campaign

Chateau Ste. Michelle And Team One Partner To Launch ‘Raise A Glass’ Promotion Campaign

This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign […]

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Cupcake Vineyards Launches Citruskissed Pinot Grigio

Cupcake Vineyards Launches Citruskissed Pinot Grigio

Cupcake Vineyards has released Citruskissed Pinot Grigio, from the sun-drenched vineyards of California. This crisp, medium-bodied and fruit-forward wine comes with prominent notes of lime and lemon zest. “Building on the success of our Pinot Grigio and the rapid growth in flavor-forward Pinot Grigios, we’re excited to bring Citruskissed Pinot Grigio to the Cupcake portfolio,” […]

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VSBLTY, Shelf Nine And Phoenix Vision Activate Partnership To Build AI-Driven National Digital Retail Media Screen Network

VSBLTY, Shelf Nine And Phoenix Vision Activate Partnership To Build AI-Driven National Digital Retail Media Screen Network

VSBLTY Groupe Technologies, (vsblty.net), has activated a partnership with Shelf Nine and Phoenix Vision to build and manage a national in-store media network that will bring news and advertising via active digital signage technology using artificial intelligence directly to shoppers in retail stores. The new activations will start in New York and roll out nationally […]

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Merryfield’s Learn & Earn Program Launched At Fresh Thyme Market

Merryfield’s Learn & Earn Program Launched At Fresh Thyme Market

Merryfield, (www,merryfield.com), announced that Fresh Thyme Market will be the first retailer to adopt the Learn & Earn program powered by Merryfield Rewards, which leverages Cornerstone’s Smart Shelf Tag™ technology to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and exclusive incentives and rewards unlocked with any smartphone. As a […]

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Cooler Screens Announces Expansion With Kroger

Cooler Screens Announces Expansion With Kroger

Cooler Screens, (www.coolerscreens.com), announced its proprietary in-store retail media technology will power digital smart screens in additional retail stores. The expansion will bring smart screens into 500 Kroger stores across the U.S. This follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising. Through […]

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Jack Daniels Display Encourages Fans To Try The Classic Whiskey And Coke Combination

Jack Daniels Display Encourages Fans To Try The Classic Whiskey And Coke Combination

Main St Group, (www.mainstgroup.com), recently created this display for the Jack Daniels brand. Its mission was to design a display that grabs attention and increases sales. The display’s theme was “Buy a Jack and get a free six-pack of mini Coke cans.” The standout display highlights the Jack Daniels brand and the refreshing taste of […]

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Sweetwater Brewing Launches Refreshing Line Of Ready-To-Drink Cocktails In A Can

Sweetwater Brewing Launches Refreshing Line Of Ready-To-Drink  Cocktails In A Can

SweetWater Brewing Company, the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, has launched SweetWater Spirits, a new collection of bright and refreshing ready-to-drink mixed cocktails in a can. Two spirits-based cocktails, Vodka Soda Citrus and Vodka Soda Punch, are available in 12-ounce cans at 105 calories each. “The ready-to-drink […]

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