Archive by category Sales Promotion News

The World of Sales Promotion

Truly Vodka Soda With Premium Vodka And Fruit Juice Introduced

Truly Vodka Soda With Premium Vodka And Fruit Juice Introduced

Boston Beer Co. has reintroduced its first spirits-based seltzer as Truly Vodka Soda. Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light and refreshing drink. First introduced as Truly Vodka Seltzer in 2022, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. Rounding out the […]

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‘Summer Gets Bueno’ By Kinder Bueno Returns With Themed Rest Stop

‘Summer Gets Bueno’ By Kinder Bueno Returns With Themed Rest Stop

Kinder Bueno, a crispy, creamy chocolate bar, kicked off the busy road trip season with the return of “Summer Gets Bueno,” an annual program that helps travelers transform an ordinary road trip into an extraordinary journey. Building on the success of last year’s program, “Summer Gets Bueno” helps people get to where they need to […]

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Nabisco Multipack Snacks Feature Characters From Nintendo Switch Games

Nabisco Multipack Snacks Feature Characters From Nintendo Switch Games

Nabisco is inviting consumers to enter a sweepstakes for a chance to win a Nintendo Switch Prize Pack which includes a Nintendo Switch – OLED Model system and a download code for a digital game on the Nintendo Switch system or a trip to Super Nintendo World at Universal Studios Hollywood. Nabisco Multipacks bring characters […]

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Pringles Creates New Flavor Collection

Pringles Creates New Flavor Collection

Kellogg Co. has introduced Pringles Harvest Blends, a new collection starring two new ingredients, multigrain and sweet potato. New Pringles Harvest Blends boast a blend of ingredients and crispy, crunchy texture for a deliciously complex tasting experience. The new collection of potato-based crisps is available in four irresistible flavor varieties: Pringles Harvest Blends Multigrain Farmhouse […]

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Cold Stone Creamery Sparkles With BARBIE Themed Creations

Cold Stone Creamery Sparkles With BARBIE Themed Creations

Cold Stone Creamery partnered with Warner Bros. and Mattel to introduce a Barbie-inspired flavor – Pink Cotton Candy. All That Glitters is Pink Creation combines Pink Cotton Candy Ice Cream, Graham Cracker Pie Crust, Dance Party Sprinkles and Whipped Topping. Guests could get their Gotta Have It Creations in a limited edition Barbie movie-themed custom […]

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Rita’s Italian Ice Introduces Peach Ring Italian Ice Flavor

Rita’s Italian Ice Introduces Peach Ring Italian Ice Flavor

Rita’s Italian Ice & Froze Custard has introduced Peach Ring Italian Ice and Peach Ring Gummy topping. Peach Ring Italian Ice is featured in Rita’s Peach Ring Gelati and Frozen Drink, topped with two Gummy Peach Rings. The Peach Ring Italian Ice flavor can also be enjoyed across Rita’s menu of signature Italian Ice treats. […]

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sweetFrog Whips Up Pumpkin Bread Batter Frozen Yogurt

sweetFrog Whips Up Pumpkin Bread Batter Frozen Yogurt

sweetFrog, the premium frozen yogurt brand, is hopping into the fall spirit with a new seasonal flavor, Pumpkin Bread Batter. This limited time flavor is now available at participating U.S. sweetFrog stores. This seasonal special is a combination of Pumpkin and Cake Batter frozen yogurts, blended with ground cinnamon, making it the epitome of pumpkin […]

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Coffee Bean & Tea Leaf Promotes New Matcha Beverages For Summer

Coffee Bean & Tea Leaf Promotes New Matcha Beverages For Summer

Coffee Bean & Tea Leaf’s summer seasonal menu features a new line-up of beverages that complement its core matcha drinks. Featured are the Matcha Cookies & Cream Ice Blended drink, Iced Mango Matcha Latte, along with a Mint Chocolate Ice Blended drink. “We know how much our guests love our matcha drinks, so we’re excited […]

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Dunkin’ Promotes Salted Caramel Cold Brew

Dunkin’ Promotes Salted Caramel Cold Brew

Dunkin’s full summer menu features the sweet return of Salted Caramel Cold Brew. With a slow-steeped, ultra-smooth cold brew and a sweet, subtly salty caramel flavor, this summery sensation is topped with a pillowy salted caramel cold foam and finished with a burnt sugar topping. Offering an unbeatable creamy texture, the cold brew boasts a […]

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Starbucks Pumpkin Spice Flavored Coffees Back On Grocery Store Shelves Nationwide

Starbucks Pumpkin Spice Flavored Coffees Back On Grocery Store Shelves Nationwide

Starbucks Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to grocery store shelves, inspired by the iconic Starbucks Pumpkin Spice Latte, which first became available 20 years ago. This year’s lineup of seasonal favorites features a variety of coffees and creamers for the pumpkin spice enthusiast, including Starbucks Pumpkin Spice Flavored Coffee […]

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EV Range Collaborates With LG, LSI & Broadsign To Launch ChargeCast

EV Range Collaborates With LG, LSI & Broadsign To Launch ChargeCast

EV Range is working with LG Business Solutions, LSI Industries and Broadsign on an integrated solution including electric vehicle chargers and charger station management software, with digital signage and advertising options. The ChargeCast solution will help remove the complexities of integrating and managing chargers equipped with advertising displays. James Pfenning, Technical Sales Dir. at LG […]

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Acosta & Pensa Systems Partner To Deliver Actionable Retail Shelf Intelligence

Acosta & Pensa Systems Partner To Deliver Actionable Retail Shelf Intelligence

Acosta, a leader in providing commerce-centric solutions for the modern marketplace to brands, retailers and foodservice providers, and Pensa Systems, (www.pensasystems.com), a leader in digital retail shelf inventory management solutions, have partnered to drive revenue growth for CPG brands and retailers with retail shelf visibility insights. This new partnership brings together Acosta’s business intelligence and […]

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Sensormatic Solutions Unveils Sensormatic Synergy Media Display

Sensormatic Solutions Unveils Sensormatic Synergy Media Display

Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, (www.johnsoncontrols.com), unveiled its newest storefront solution, the Sensormatic Synergy Media Display. Sensormatic Synergy Media Display enables retailers to install dynamic displays onto their Sensormatic Synergy loss prevention pedestals at the front of the store, so they can do more with their most-visible touchpoints. Sensormatic […]

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ZenWTR & Circuit Begin Innovative Media Partnership

ZenWTR & Circuit Begin Innovative Media Partnership

ZenWTR, the world’s first and only water bottled with 100% recycled, certified, ocean-bound plastic, and Circuit, a leading electric shuttle service, have joined forces in a new media partnership. This summer, ZenWTR sponsored Circuit cars in the Hamptons and Santa Monica, providing passengers with eco-friendly transportation. This partnership blends the visibility of Circuit’s eye-catching electric […]

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Red Robin Launches The Summer Of YUMMM Tour

Red Robin Launches The Summer Of YUMMM Tour

Red Robin Gourmet Burgers has launched its “Summer of YUMMM” tour, a multi-city burger bonanza featuring in-market activations and opportunities to sample Red Robin’s new bigger, juicier burgers. Local events will serve up plenty to do for burger lovers of all ages including games and prizes, giant photo-ops and more from exciting, family-friendly locations. The […]

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Ashley Hosts ‘Ashley’s Beach Retreat’ At Santa Monica Pier

Ashley Hosts ‘Ashley’s Beach Retreat’  At Santa Monica Pier

Ashley, the #1 furniture and mattress retailer in North America, recently hosted Ashley’s Beach Retreat on the Santa Monica Pier. The free and open-to-the-public event hosted an accessible vacation oasis for guests to come and experience the Ashley brand in a whole new way. Guests were able to take home one-of-a-kind Ashley gifts, enjoy music […]

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Walmart Conducts A Summer Nostalgia Tour

Walmart Conducts A Summer Nostalgia Tour

Walmart is inviting customers to experience Walmart’s Summer Rewind, a 33-city, cross-country installation that lets customers travel back in time and experience its stores like a kid again. Whether it’s jumping into that famous Walmart ball cage or opening the freezer doors to snack on sweet treats, Summer Rewind gives customers the chance to do […]

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Pepsi Zero Sugar Is ‘Official Zero of the NFL’

Pepsi Zero Sugar Is ‘Official Zero of the NFL’

As the Official Soft Drink of the NFL for over 20 years, Pepsi is introducing Pepsi Zero Sugar as the new “Official Zero of the NFL” for the 2023-2024 season. To celebrate, Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles – who announced earlier this year that he’d sport No. […]

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