Sean “Diddy” Combs And Mark Wahlberg Partner To Launch New Performance Water, AQUAhydrate®


Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg have formed a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate to launch the new performance water, AQUAhydrate. Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water.  Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC. AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product’s combination of performance-grade electrolytes and a higher pH level of 9+ has caught the attention of elite athletes, active health-conscious consumers, and celebrities looking to perform at the top of their game, in every aspect of their life. Having secured thousands of points of distribution across the U.S. within the last six months, the brand has big marketing plans to establish AQUAhydrate as a household name and become a torchbearer of innovation and health and wellness in the beverage category.