Seiko Corp. has opened its second Seiko boutique in the U.S. in Miami’s Design District.
Surrounded by the world’s most iconic brands in the Design District, the Miami Seiko boutique is primarily dedicated to Seiko’s prestigious collections, including Grand Seiko, Astron and Credor. It will also unveil collections never before sold in the US, including Presage, and various boutique exclusives within the US, including the Prospex collection.
The Miami Seiko boutique boasts a design that expresses Seiko’s brand vision, “Moving ahead, touching hearts,” with an emphasis on innovation and refinement as well as its core value of being the only watch manufacturer with every watchmaking expertise.
Seiko’s brand elements of history, technology, luxury and craftsmanship are found throughout the boutique, focusing on a modern yet sophisticated style.