SEPHORA Launches First Small-Format Concept Store

SEPHORA has opened SEPHORA Studio, a new concept store contained within 2,000 sq. ft. of selling space. SEPHORA Studio breaks new ground as the retailer’s smallest footprint in the U.S.
The Studio presents clients with an optimized store design and intimate format that fosters personalized connections between its clients and the store’s beauty advisors. The Studio debuts on Boston’s famous high-end shopping destination, Newbury Street.
Calvin McDonald, CEO, SEPHORA Americas, said “The Studio merges the best of an inclusive neighborhood retail environment with best-in-class digital tools that enable our beauty advisors to customize recommendations on an individual basis.”
The SEPHORA Studio integrates a variety of digital tools to optimize client experiences. Among them are digital welcome and service menu screens, and beauty advisors with mobilized devices. Additionally, the store will feature two omnichannel product delivery options, Order In Store and Same Day Pick Up.