SNICKERS Displays Support ‘Hunger Bars’ Promotion

SNICKERS is bringing back ‘Hunger Bars’ with 29 total hunger symptoms, and 25 of them are new. Hunger Bars replaces the iconic SNICKERS parallelogram on select packaging with symptoms that are popular manifestations of hunger.
This year, SNICKERS Original is joined by SNICKERS Almond, SNICKERS Peanut Butter Squared, and SNICKERS Crisper as part of the promotion. This promotion builds on the iconic “You’re Not You When You’re Hungry” campaign by asking consumers “Who Are You When You’re Hungry?”
The SNICKERS Hunger Bar promotion is backed by a major marketing campaign that features in-store displays and promotions. The “Hunger Bar” promotion brings the successful SNICKERS Brand “You’re Not You When You’re Hungry” advertising campaign in store.