Budweiser To Run ‘True Summer’ Promo
Budweiser and Bud Light announced that supermodel Elsa Benitez will serve as spokesperson for the Bud Family “True Summer” 2001 program. Benitez will be featured on “True Summer” 2001 promotional point-of-sale items.
Three summer holiday promotions: “Dive In” (Memorial Day), “Red, White and True” (July 4th) and “Last Call” (Labor Day); offer unique display opportunities. Stand-up displays, imprintable banners and cooler toppers feature Benitez and “True Summer” imagery.
Take-one booklets, titled “Your Guide to True Summer,” highlight great prizes including MP3 digital music players, barbecue grills, vacations at Anheuser-Busch’s new themepark in Orlando, Discovery Cove, and tickets to a Budweiser end-of-summer “Last Call” party.
Dan McHugh, Director, Retail Sales Promotion, Anheuser-Busch, said, “Instant win cans and bottles will be available throughout the summer.”
Sam Goody Runs ‘Bandemonium’ Event
Sam Goody recently entertained an estimated 100,000 Spring Breakers when Bandemonium took over the beach in Panama City, Florida. This premier event showcased interactive games, product samples and prizes along with an abundance of music.
More than 400,000 product samples from Sam Goody, Pepsi, Rayovac and other Bandemonium sponsors were distributed to eager attendees.
‘Pringlesmobile’ Hits The Road
The “Pringlesmobile” has hit the road for a cross-country tour. The 53-foot trailer features a gigantic 30-foot Pringles can and houses a state-of-the-art dance club, complete with a deejay booth. Pringles will donate $.10 for every mile traveled to SHiNE (Seeking Harmony in Neighborhoods Everyday), a youth empowerment organization.
The mobile tour is the latest initiative in Pringles’ campaign centered around popular music. Maureen Hood, Pringles’ Marketing Director, said “The Pringlesmobile invites consumers to experience the brand in a creative way that brings our advertising to life.”
The main activity aboard the Pringlesmobile, the “Mr. Pringles’ Posse Casting Call,” searches for young adults to appear in a future Pringles TV commercial.
Chiquita Conducts Summer Sweepstakes
Chiquita Fresh North America has joined forces with Ford for “Miss Chiquita’s Summer Fun on the Run” in-store sweepstakes. The grand prize winner will win a 2002 Ford Windstar.
The Summer Fun program is designed to drive consumer traffic to retail produce departments to generate increased sales of Chiquita bananas and fresh fruits.
“This year’s summer promotion will bring together the good nutrition of Chiquita fresh fruit with today’s healthy, active lifestyles,” said Teresa Wellington, Marketing Manager, Chiquita Fresh North America. “In the past, Chiquita summer promotions have received tremendous response, and we’ve shown that participating retailers can experience up to an 18% volume advantage over non-participants. This year’s ‘Miss Chiquita’s Summer Fun’ promotion will provide a win-win situation for consumers and retailers.”
P.O.S. materials will include “Miss Chiquita’s Summer Fun on the Run” table tents with entry forms, and two-sided frame signs.
Filmfly Places Kiosks In Movie Theatres
Filmfly Entertainment is setting up TouchPoint kiosks at movie theatres, enabling movie goers to purchase retail merchandise including sound tracks, DVDs, clothing, accessories and posters, while accessing entertainment news.
The kiosks are currently in operation at Famous Players’ Paramount Theatre in Toronto Canada. Jeff Rush, V.P., Famous Players, said “These kiosks allow us to provide our customers with even better value for their entertainment dollar. When consumers can step out of a theatre and have the ability to immediately order the sound track from the latest blockbuster, that’s something they can’t do anywhere else.”
Nike Sports Murals
Nike Canada recently commissioned Segami Images, to develop lenticular mural images featuring high profile sports stars; Curtis Joseph, Toronto Maple Leaf’s goalie and Vince Carter of the Toronto Raptor’s. These murals were displayed in a busy walkway, located adjacent to Nike’s retail store in Toronto. By walking past the wall, pedestrians can see the image moving along with them.
For more information on Lenticular products, contact Segami Images, 119 Vanderhoof, Toronto, ONT, CAN M4G 4D4.
Travel Centers’ Kiosk Program Launched
Travel Centers of America and Apunix Computer Services have announced the launch of Travel Centers’ RoadKing Club Kiosk Program. The RoadKing Club Kiosks are designed to provide a loyalty program for professional truck drivers. Drivers can check their loyalty point balance and redeem points by printing instant redemption certificates at the kiosk.
All of the content creation, content updates and database interfacing was done remotely by Apunix in San Diego, CA, (www.apunix.com.)
3M POP’ n Sell Debuts
Service Litho-Print, Oshkosh, WI, and 3M Co., have introduced the 3M POP’ n Sell Dispensing System with Ex-Static display backer. The system dispenses custom-printed 3M Post-it Notes. Service-Litho’s Ex-Static repositionable display backer helps put coupons, product information, recipes, and special offers directly onto virtually any surface, including store shelves, aisle displays, refrigerated and freezer compartment doors, with no adhesive residue.
For more information, contact Service Litho-Print, (Tel) 800-544-1493, www.service-litho.com.
Dr Pepper & Kingsford Run Grilling Promo.
Dr Pepper and Kingsford have launched a joint promotion.
Consumers will receive a coupon for a free 2-liter bottle of any Dr Pepper product with the purchase of one 8-pound or larger bag of Kingsford Charcoal. In addition, consumers will receive a free 8-ounce bottle of Hidden Valley Salad Dressing with the minimum $5 purchase of fresh chicken and one 16-ounce or larger bottle of KC Masterpiece Marinade.
“Dr Pepper is a natural fit with great brands such as Kingsford, Hidden Valley and KC Masterpiece,” said Scott Evans, Dr Pepper Associate Promotions Manager.
P.o.s. materials include pole toppers and shelf talkers.
Pete’s Wicked Brews Teams With Playboy
Pete’s Wicked Brews and Playboy are inviting retailers to “Score Wicked Sales with Pete’s Summer Brew.” The promotion features a sweepstakes in which Playboy Playmate of the Month, Miss May 2001, will accompany one winner and a friend on a two-day trip to the ballpark of their choice for a day of baseball and an evening of partying.
A full roster of P.O.S. items, include standees of Crista Nicole, Miss May 2001, case cards, banners, posters, static clings, and sweepstakes tear pads.
Miller Offers ‘Get The Goods’ Promo
Consumers will get a chance to “Get The Goods,” during Miller’s summer promotion. The on- and off-premise promotion enables consumers to find cards containing codes inside specially identified packages of Miller Lite and Miller Genuine Draft. Codes can be used to enter a sweepstakes for selected prizes via 1-866-BUY-LITE. Codes may also be used at Millerlite.com.
P.o.s. materials include posters, case cards, base wrap and danglers.
IBC Root Beer Runs ‘Take It To The House’
This summer, one lucky IBC Root Beer consumer will get a five-year reprieve from mortgage payments as the grand prize in IBC’s “Take It To The House” promotion.
Consumers can enter to win the mortgage relief and other prizes such as Mitsubishi HDTV Home Theater Systems, 50-inch projection televisions and DVD players by sending an entry form found on specially marked 6-packs of IBC Root Beer.
Safeway Runs ‘Eat Like A Champion’
U.S. Women’s Soccer Team stars Mia Hamm and Kristine Lilly recently kicked off Safeway’s national education program, “Eat Like A Champion.” Sponsored by Safeway in cooperation with the national 5 A Day program (co-sponsored by Produce for Better Health Foundation and the National Cancer Institute), the Eat Like A Champion program is targeting over a half-million elementary school children. The national effort will provide curriculum materials for 18,000 classrooms.
In addition to Hamm and Lilly, U.S. Men’s and Women’s Soccer Team members Eddie Pope, Ben Olsen, Josh Wolff and Joy Fawcett support the program through special recipe cards located in Safeway supermarkets.
SPAMMOBILE Rolls For Sampling Tour
The SPAMMOBILE is rolling through the Southeast U.S. giving away thousands of free SPAMBURGER Hamburgers. SPAM’s 25-foot-long mobile vehicle, which represents a giant can of SPAM on wheels, is giving consumers the opportunity to taste five varieties of SPAM. SPAM’s local SPAMbassadors will cook the SPAMBURGERS onsite in the vehicle’s state-of-the-art kitchen.
“We’re looking forward to showing consumers, how SPAM is a great fit for their busy, active lifestyles,” said Nick Meyer, SPAM Product Manager.
Cutty Sark Runs Ultimate Guy Road Trip
Skyy Spirits has launched the Cutty Sark Ultimate Guy Road Trip Sweepstakes, offering the chance to win the rock n’ roll experience of a lifetime. One winner and three of his friends will cruise from Las Vegas to San Diego in their own tour bus. The bus is “wrapped” in a Cutty Sark logo, featuring a Cutty Girl from the brand’s ad campaign
Entry forms are available at special Road Trip displays.
Tropicana ‘Pure Tour’
Tropicana is conducting a year-long cross-country “Pure Tour” promotion to celebrate a company milestone of 300 billion oranges squeezed.
The Tour features a fleet of five Volkswagen Beetles painted and retrofitted to resemble the familiar Straw-In-Orange icon of Tropicana’s Pure Premium orange juice launch. The Tour will visit more than 40 states across the country stopping at more than 1,300 local community events including marathons, sporting events, festivals and shopping areas. Families can win free prizes as the “Tropi-cannon” — the straw mounted atop the VW bugs — launches toys and t-shirts to the crowds.
Burger King Runs ‘Choose The Ooze’ Promotion
Burger King has conducted a kids campaign centered around fun food that’s green. “Choose The Ooze” offers the popular Heinz EZ Squirt Blastin’ Green; Gooey Green Apple Ooze, an apple-flavored dipping sauce for Chicken Tenders; Frozen Green Minute Maid Cherry treats. The novelty is designed to drive traffic and trial of Big Kids Meals and Kids Meals.
The “Choose the Ooze” promotion is supported with in-restaurant merchandising that asks kids, “Who’s been in the ooze?”
Hard Rock Cafe & Lipton Launch ‘Cool Music Meal Deal’
Hard Rock Cafe has partnered with Lipton Brisk Iced Tea to bring guests a “Cool Music Meal Deal.” Visitors at all U.S. Hard Rock Cafe’s are eligible to receive a free collector’s pin simply by ordering a Lipton Brisk Raspberry Iced Tea, an entree and dessert.
There are four “claymation artist pins” modeled after the celebrities who appear in the Brisk commercial “Jailhouse Rock,” including Elvis, James Brown, Willie Nelson and Coolio. This is the first time Hard Rock has featured an artist likeness on a collectible pin.
DiGiorno Pizza Launches Biggest Promotion Ever
DiGiorno Pizza has launched its biggest promotion ever themed, “Be A DiGiorno Delivery Guy,” and offers consumers the chance to win a one-year, $100,000 salary to do nothing—because “It’s Not Delivery, It’s DiGiorno!” More than 10 million specially marked packages of DiGiorno feature a game code and a toll-free number to call on the inside of each box.
“This is our biggest promotion ever, and we’ve put together a megawatt marketing support program to build excitement,” said Duane Hart, Sr. Assoc. Brand Manager. Dynamic point of sale support will help build in-store awareness.
Coffee-mate Runs Contest With Linens ‘N Things
To promote a packaging makeover, Nestle’s Carnation Coffee-mate non-dairy creamer has partnered with national retailer, Linens ‘N Things, to launch the “Redecorate with Coffee-mate” Contest. Coffee drinkers will have the opportunity to transform their favorite coffee-drinking spot in their home with a redecorating makeover. Over $38,000 in prizes will be awarded to 17 winners.
“In addition to making Coffee-mate easier to use, we also wanted to make it easier for consumers to enhance their overall coffee-drinking experience,” said Terri Haywood, Communications Manager for Nestle USA Beverage Division.
WellsFargo Bus Brings Bank To Consumer
Wells Fargo & Company has introduced the WellsFargo.com Bus, a uniquely customized motor coach designed to provide customer education and employee training virtually anywhere in the U.S. through secure, high-speed Internet access to wellsfargo.com. The bus is the first coach to be custom-built with business-grade satellite-enabled Internet access to a virtual private network that meets Wells Fargo’s requirements for secure online financial services on the Internet.
The bus will be used as a mobile education center for both existing and potential Wells Fargo customers nationwide, including small business and commercial customers. With 16 Internet terminals on board and two outside Internet terminals, Wells Fargo customers can easily enroll for Internet access to personal accounts, pay bills, trade stocks or mutual funds online and apply for a wide variety of other online services. The 45-foot long, 26-ton WellsFargo.com Bus has 15 miles of wiring.
Hallmark Celebrates One-In-A-Million Mom
Hallmark recently conducted its biggest Mother’s Day promotion, under the “One-In-A-Million-Mom” banner.
The promotion offered three ways to make mom a winner. In the One-In-A-Million Mom Mother’s Day Card Game, one Hallmark Mother’s Day card was worth $1 million. The One-In-A-Million Mom Mother’s Day Chocolates Game gave consumers the chance to win $50,000, $10,000, a tropical vacation for two or a bouquet of Hallmark Flowers. Included in every specially marked box of Hallmark Assorted Chocolates was a ten-minute prepaid phone card. The One-In-A-Million-Mom Mother’s Day Write-In Contest invited consumers to write an essay describing why their mom was “one-in-a-million” for a chance to win $1 million.
In support of the One-In-A-Million Mom Special Event, national advertising reached 80% of moms with kids under 12 and matching in-store signing created excitement.
DreamWorks & Kroger Run Joint Promotion
DreamWorks and The Kroger Co. have launched a joint promotion that allows Kroger supermarket shoppers to earn free movie tickets to the animated comedy, “Shrek” based on their grocery purchases. Customers who purchase $300 in groceries using their shopper’s card during the promotion will earn two free tickets to “Shrek.”
The program is supported with point-of-sale displays. Stores will also offer the opportunity for customers to have their photos taken with “Shrek” standees in-store.
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