Sprite Refreshes Fans With Cold Lyrics Series Summer Promotion

Sprite is helping fans stay cool and refreshed this summer with the Summer Sprite Cold Lyrics Series featuring cold-inspired lyrics from six of the hottest rappers. To remind fans how cool, crisp, refreshing and delicious Sprite is during the most scorching days of summer, limited-edition Sprite packaging will display six existing lyrics from a talented roster of artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.
“Sprite was one of the first brands ever to recognize the power of hip-hop more than 30 years ago. It has always celebrated authenticity and collaborated with a variety of emerging, established and legendary artists,” said Bobby Oliver, Director, Sprite & Citrus Brands, Coca-Cola NA.”This year, the Summer Sprite Cold Lyrics Series is a new way for us to shine the spotlight on cool, crisp, refreshing, lemon-lime Sprite and these six incredibly talented artists who are making their own mark and represent the next generation of hip-hop stars.”