Starbucks Brings Italian Princi Bakery To The U.S.

Starbucks has opened the first Princi bakery and café location in the U.S. at its Starbucks Reserve Roastery in Seattle, offering freshly baked Italian food crafted from Rocco Princi’s recipes, which has gained a devoted following in his six stores across Milan and in London’s Soho neighborhood.
Princi will become the exclusive food offering in all new Starbucks Reserve Roastery locations.
Much like Rocco’s European locations, the Seattle store is centered around ovens with food across every daypart baked fresh onsite. More than 100 menu items – from flaky cornetti to focaccia sandwiches filled with salame Milano and mozzarella di bufala or crostata fragola – will be available daily, using ingredients imported from Italy, 25 of which are specifically for Princi. The food will be displayed in abundance as a Commessa guides customers through the breadth of offerings.