Starbucks recently piloted a mobile truck service at three college campuses, offering a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores.
The Starbucks mobile truck can move to various locations on campus throughout the day, making it convenient for students and faculty to grab a snack or beverage. While hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall. The mobile truck, is a licensed store operated through Aramark.
Cathy Schlosberg, V.P., Marketing for Aramark Education, said, “We believe the Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet our student body wherever they are in their busy days.”