Stoli Crushed Vodka Launches With Real Fruit Juice

Stoli Vodka is expanding its award-winning portfolio with Stoli Crushed, a fun expression of Stoli vodka with real fruit juice. Stoli continues on its path of innovation, becoming the first premium imported vodka brand to enter the fast growing ‘real fruit juice’ spirits segment with Stoli Crushed, which will be offered in Pineapple and Ruby Red Grapefruit, two of the best-selling flavors within the category.
Stoli Crushed can be enjoyed on the rocks or with club soda, providing consumers with a premium cocktail.
“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President & CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are marking this as our biggest innovation to date.”