Stoli Vodka has launched its new campaign, themed, “THE Vodka.” The campaign celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in the vodka category for the past 80 years.
Elements of the campaign capture what it means to be “THE Vodka,” a title reserved for Stoli as the original premium imported vodka in the U.S., the first vodka brand in space and the pioneers of vodka flavors.
The new campaign, which will be used across global markets as well as the U.S., toasts this iconic heritage and bold character, declaring to all that Stoli is “THE Vodka.”
“THE Vodka campaign firmly supports Stoli’s commitment to stay true to our longstanding heritage and unwavering focus on what is the most important-the spirit inside the iconic Stoli bottle,” said Lori Tieszen, Chief Marketing Officer of Stoli Group United States.
“This campaign represents what people crave from their vodka: something authentic; something bold; something real,” said Tieszen.