SUBWAY Restaurants and Diet Coke recently collaboratied to give fans the once-in-a-lifetime chance to meet global superstar and seven-time GRAMMY Award winner Taylor Swift.
SUBWAY Restaurants brought the Diet Coke program to life through in-restaurant, social, online, TV and radio promotions.
“We know many SUBWAY guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer, SUBWAY. “That’s why we’re glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else.”
Limited-edition Diet Coke cups will feature Swift’s exclusive likeness. The cups also will carry specially-marked codes for a chance to win a meet and greet opportunity with Taylor Swift on her 2015 concert tour. The new SUBWAY Freshbuzz™ App, available for download on mobile devices, will also be fans’ go-to destination for exclusive Taylor Swift video content.