Supermodel Erin Wasson Stars In Rockport’s Integrated ‘Style In Motion’ Spring Campaign


The Rockport Company has renewed its partnership with supermodel Erin Wasson for the new Spring 2013 campaign, “Style In Motion,” which showcases the “style made comfortable” proposition that Rockport is known for, and connects it into the dynamic worlds of motion and movement. To stylistically express this theme in stores around the world, Rockport utilized colorful motion clings – overlaying various shots of Erin and a male model in the campaign so they appear to be in motion although they are standing still – to convey movement and action through every campaign shot. Additionally, to enhance the shopping experience and engage with consumers, there is dynamic video content of Erin Wasson featuring style tips on wearing Rockport shoes, which will be released throughout the season and used online and in-store.

“Erin Wasson is the ideal brand ambassador for Rockport,” said Dani Tschuemperlin, Chief Marketing Officer, Rockport. “She is a strong businesswoman and model who needs the stylish, comfortable footwear for her active on the go lifestyle. The Spring 2013 campaign promises to be very dynamic and visual, and Erin is the perfect ambassador to bring our footwear collections to life.”