Target Bullseye’s Playground Enhances In-Store Experience


Target has partnered with Google on an interactive, in-store mobile experience designed to delight Target guests this holiday season. Bullseye’s Playground is a mobile game experience that features Target’s bull terrier mascot Bullseye. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet that will transform the store into a 3D winter playground.

“Target and Google are creating a new kind of holiday magic with Bullseye’s Playground,” said Alan Wizemann, V.P. Product, and Mobile. “With this partnership, we’re using cutting-edge mobile technology to elevate the in-store holiday experience.”