Target Collaborates With Pinterest To Help Guests Find Products

Target and Pinterest are teaming up on an exclusive partnership to make finding that perfect product as easy as snapping a pic. Target will bring Pinterest Lens-along with insights from its massive catalog into Target’s registry experience.
From there, it will add the visual search tech into the Target app, letting guests use visual search to discover everything from that perfect sweater in the right shade of purple to that hard-to-describe and even-harder-to-find action figure.
“We’ve partnered with Pinterest for years-it’s a natural fit, thanks to our shared passion for creating inspiration and a sense of discovery,” said Kristi Argyilan, Sr. V.P., Media & Guest Engagement, Target. “Now, Target’s excited to take our partnership to the next level. We’ll be the first-U.S. retailer to bring Pinterest Lens directly into our apps and experiences.”