Target Reveals Design Elements Of Next Generation Of Stores

Target Corp. has unveiled design elements for the company’s most ambitious store re-design to date, with plans for the first fully reimagined store to open in the Houston suburb of Richmond.
Target’s CEO Brian Cornell, said, “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”
To create an experience that’s uniquely Target, the modernized design features will include glazed, large glass windows at the front of store, stenciled concrete floors and unique lighting throughout. Additionally, the new design offers two entrances, each with a specific guest need in mind. Guests can enter through one entrance to find displays of exclusive brands and inspiring seasonal moments, and the other for easy pick-up of online orders and groceries.
Elevated, cross-merchandise product presentations will amplify Target’s exclusive style assortment across apparel and accessories, home, jewelry and beauty.