The Bon-Ton Stores Expands Successful ‘Close To Home’ In-Store Shops

The Bon-Ton Stores, which operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, plans to expand its “Close to Home” initiative by adding in-store shops to at least 100 stores this year. The “Close to Home” shops feature locally-sourced and themed products.
“Our regional merchandising teams carefully curated these shops to deliver customers a hometown shopping experience that reflects the tastes and buying preferences of our local communities,” said Kathryn Bufano, President & CEO of Bon-Ton Stores.
While each “Close to Home” shop is unique to its community, most shops include locally-themed apparel; glassware, pillows, blankets and home décor; handbags, scarves and other accessories; natural candles, bath and body products; and other unique giftable items. Many products are hand-crafted or made with locally-sourced materials.
Bon-Ton aims to have “Close to Home” shops in at least 150 stores by mid-2017, representing more than half of the company’s stores.