The Dockers Brand Launches ‘Always On,’ Global Creative Platform

The Dockers brand has launched its new brand platform “Always On,” developed in collaboration with FCB West. The campaign introduces Dockers Smart 360 Flex Khakis with innovative four-way flex to stretch horizontally and vertically.
“The ‘Always On’ campaign is set to inspire men, and reinvigorate the Dockers brand by connecting with loyalists and new fans around the world,” said Karen Riley-Grant, Global VP, Marketing for Dockers.