This Brow Transformation End Cap display presents the entire Benefit’s Brow Collection to shoppers at Ulta Beauty

A ‘cosmetic-styled suitcase’ on the top shelf showcased products that could be easily located in designated bins on the shelves below. This display won the Gold OMA in the Cosmetics & Fragrances category and Display of the Year, Permanent, and was created for Benefit Cosmetics by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632; (Web Site)