Tostitos Celebrates NFL Team Traditions With ‘Lucky Bags’ Promotion

Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up wins in the form of lucky snacking. Tostitos is celebrating NFL Team Traditions with Limited-Edition “Lucky Bags.”
The Tostitos’ Lucky Bags program includes: Digital content showcasing each team’s game-day rituals. Content can be viewed by snapping the SnapChat code found on the back of the Tostitos Lucky Bags. Game-day rituals celebrated range from Denver Broncos fans and their Mile High Salute; the Green Bay Packers famous touchdown leap into the stands; and many more.
Pat O’Toole, Sr. Marketing Dirctor, Frito-Lay, said, “Fans can now have access to these limited-edition bags to share their team pride and give their team a little luck on game day.”