Toyota has been a longtime sponsor of the Environmental Media Awards (EMAs), a star-studded, Hollywood event celebrating the entertainment industry’s environmental efforts.
At the recent event, The Prius Prime made its Hollywood debut and Toyota showcased its zero emission Hydrogen fuel cell vehicle, the Mirai.
Toyota turned the idea of a gas station on its head, transforming it into a lush, beautiful park with real foliage and large flowering plants everywhere. While the space featured familiar structures of a traditional gas station, gas pumps were replaced with a Hydrogen fuel dispenser for the Mirai and a Chargepoint charging kiosk for the Prius Prime with the vehicles parked in front of their respective pumps.
The Toyota’s Grass Station promotion was created by experiential agency MC2, (www.mc-2.com).