Toyota’s TeenDrive365 Features Oculus Rift Virtual Reality


Toyota’s new TeenDrive365 distracted driving simulator with Oculus Rift, marks the first time the virtual reality technology is being used to educate the public – teens and parents alike – about the dangers of distracted driving.

“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Marketing Director for Toyota. “This is just the latest example of how we’re helping teens and parents become safer drivers together through our ongoing TeenDrive365 initiative.”

Oculus Rift’s custom technology allows TeenDrive365 to offer a virtual experience that surpasses any other distracted driving simulation available to the public.