Trek Develops Precision Fit Workstation

Trek Bicycle wanted an interactive display built to immerse shoppers into Trek’s cutting-edge Precision Fit Process and, systematically walk them through the decision making process of purchasing a new bicycle and accessories.
The display needed to work as a functional piece of equipment that invited shoppers to not only engage with the Precision Fit Process, and learn more about the overall brand story, but also literally test new products.
This Precision Fit Work Station display provided a program that drills down shoppers’ intended riding styles and expected use of a bicycle. Additionally, the design of this display proved integral for store associates when featuring product bundling options and other useful Trek tools.
The Precision Fit Work Station display was created by Axis Display Group, (, a South Beloit, IL-based point-of-purchase display firm.