Trojan Horse Brand Adds Two White Wines

7-Eleven is expanding its selection of private brand wines with the launch of chardonnay and pinot grigio. The world’s largest convenience retailer created the Trojan Horse brand for this new line of quality wines. The two whites are the first 7-Eleven private brand wines to carry vintage dating and California appellations.
Tim Cogil, 7-Eleven Director of Private Brands, said, “We benchmarked both the chardonnay and pinot grigio against some of the most popular brands, and in taste tests, they came out on top.”