Truly Hard Seltzer has elevated its brand presence with the first Truly Hard Seltzer Tasting Room, located in the iconic Los Angeles Arts District.
Truly LA is a fully immersive seltzer taproom offering drinkers and culture seekers innovative flavors and an exciting menu of seasonal shared plates which also features live entertainment from local up-and-coming musicians, comedians, and artists.
As a longtime design partner with the Boston Beer Company brands, Bergmeyer (www.bergmeyer.com), was brought onto the Truly LA project to help create a space unlike anything ever done before in its category, providing something entirely new for Truly Hard Seltzer fans by creating a vibrant, fully immersive venue for all to enjoy.
Bergmeyer’s design team designed the 8,000 sq. ft. indoor/outdoor taproom to galvanize the connections between brand and consumer while setting the baseline for an authentic hard seltzer experience.
Truly LA features local artist-commissioned murals throughout the exterior to further connect the brand to its community of artists.