UGG Unveils SS17 Marketing Campaign

UGG, founded in California, has launched a global marketing campaign that is rooted in its heritage. Aptly titled “Real”, the new campaign features a collective of authentic Californians who live lives that express the diversity, spirit and core values of the brand. Like UGG, these artists, musicians, surfers, creatives and eccentrics are provocative, progressive, free spirited, sensual, optimistic and warm.
Inspired by the beaches, mountains and iconic architecture of California, the campaign tells the story of 11 unique individuals that represent the spirit of the UGG brand. The global campaign can be seen in UGG stores and across selected out-of-home venues.
“The 2017 campaign celebrates the diversity and spirit of the California lifestyle,” said Andrea O’Donnell, UGG Brand President. “The UGG collective is an eclectic group of people that represent our values and our heritage. In telling their stories, we tell ours.”