Unilever North America’s new Dove Dry Spray Antiperspirant provides all the care of Dove for softer, smoother underarms. It goes on instantly dry for a cleaner feel while offering the brand’s signature 1/4 moisturizing technology.
The Dove Dry Spray collection provides 48-hour odor and wetness protection and is available in a wide variety of Dove fragrances.
“New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty,” said Matthew McCarthy, Senior Director of deodorants/antiperspirants, Unilever.
An array of different shelf and floor displays will support the product launch.