Unilever has debuted the new “Take Pride in Your Pregame” program featuring ESPN College Football Analyst and SEC Network host Jesse Palmer to help guys take pride in their everyday grooming routines.
The new campaign includes pop-up displays in retailers nationwide and features products across the Unilever men’s personal care portfolio. By creating a simplified, one-stop shopping experience where men can find all of their grooming product needs in one place, the partnership is an example of how Unilever is revolutionizing the way men shop. The displays encourage men to develop and maintain grooming habits and will be in stores throughout college football season.
Matthew McCarthy, Sr. Dir., Men’s Grooming for Unilever, said, “This program gives men a variety of options to choose from all in one place.” The displays offer men grooming options from across the Unilever men’s personal care portfolio, including AXE, Dove, Degree, Suave, Clear and Vaseline.