United Airlines and Saks Fifth Avenue recently unveiled a United Polaris-themed takeover of the windows in the luxury retailer’s flagship store on Fifth Avenue in New York City. Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats and the cabin’s custom Saks Fifth Avenue bedding suite.
“We designed these windows to give passersby the feeling that they are actually walking through the luxurious United Polaris cabin,” said Mark Briggs, Exec. VP, Creative, Saks Fifth Avenue.
“High-quality pillows and bedding are crucial to a good night’s sleep. Through our relationship with Saks, our passengers now have access to luxury, custom linens, pillows and blankets to help them get the rest they need,” said Mark Krolick, Vice President, Marketing at United.