Vera Bradley Uses Virtual Reality In-Store Experience To Debut Bedding Collection

Obsess, a technology startup that builds a virtual reality (VR) platform for experiential shopping, has launched an in-store VR and web 360 shopping experience for Vera Bradley to introduce its new Bedding Collection.
The experience will be available for shoppers to view with the Google Daydream View headset at Vera Bradley stores across the country.
The experience lets a shopper view 4 fully styled sets of comforters, quilts, coverlets and pillows in Vera Bradley’s new Bedding Collection. The shopper can move around the bed in Virtual Reality to see the intricate design details on the products from all sides. They can get information about any of the bedding products shown in the experience and save the products they like.