Verizon Wireless To Open Flagship Herald Center Store

JEMB Realty Corp Herald Center

Verizon Wireless has leased 4,500 sq. ft. for its new Manhattan flagship store on the ground floor of JEMB Realty’s revitalized Herald Center, a 10-story, 250,000 sq. ft. retail and office property at the southwest corner of 34th Street and Broadway.
The property is being completely reclad to create a bright and exciting retail destination. The black glass panels on the first three floors have been replaced with transparent panes that will enable flagship retailers to showcase their brands and goods to the more than 100 million pedestrians who pass the property each year.
In addition to the new facade on the base floors, floors 4-10 will be transformed with L.E.D. panels, creating a light display that will invigorate Herald Square and thrill passersby.