Gillette wanted to develop a semi-permanent display to merchandise its Gillette Venus Swirl Razor in Walgreens stores. This Powerwing/Sidekick Display is located alongside End Cap locations within the Beauty & Skin Care Department. Gillette also needed to cross-merchandise other Venus skus (Razor Cartridges, Shaving Gel) along with related personal care products such as Secret deodorant on the display. The display includes a combination of shelves and peghooks designed to merchandise both the Swirl Razor and other Venus Shaving Products. This display was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com
Walgreens/Gillette Venus Powerwing Display
