Warner Bros. Characters Take Over NYC Experiential Pop-Up

Warner Bros. Consumer Products recently joined forces with content provider Boomerang and BoxLunch as exclusive retail partner to take over New York City with the Get Animated Invasion. The experiential pop-up space physically reimagined Warner Bros.’ famed characters, from Bugs Bunny to Scooby-Doo.
Consumers were transported into the world of Warner Bros. through interactive and photogenic installations. Featured in the experiential space were Bugs’ Forest, Wile E.’s Cliff, the iconic Warner Bros. Water Tower, a Jetsons’ screening room, Scooby-Doo’s Spooky Woods, The Flintstones’ Bedrock and Tom and Jerry’s house.
Warner Bros. partnered with national retail chain BoxLunch to sell licensed merchandise at the pop-up shop, as well as across 74 retail doors.