WAT-AAH!, one of the fastest-growing brands of functional bottled water, has formed a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
“Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!,” Ariana said.
Ariana will be the face of WAT-AAH!’s newest marketing strategy, “OWN YOUR FUTURE,” which highlights healthy hydration as a core part of empowering kids and teens to take charge of their health and future.