Wild Harvest brand is unveiling a new, refreshed brand positioning, supported by an integrated marketing campaign, themed “Eat Free. Go Wild.™” The campaign, supported by in-store signage and merchandising, brings to life the organic and healthy lifestyle in a creative way by conveying to consumers that it’s easy to “Eat Free. Go Wild.”
“Many consumers are skeptical of label claims, especially around the term ‘natural,’ and they often believe that organic equates to expensive,” said David Young, SUPERVALU’s V.P., Private Brands. “While the Wild Harvest brand has always been about delivering great quality, affordable, better-for-you food choices, this refresh will make it easier for shoppers to find Wild Harvest products at their neighborhood grocery store that help them live a healthy lifestyle.”
Wild Harvest products are available at SUPERVALU retail banners, including CUB Foods, Farm Fresh Food, Hornbacher’s, Shop ‘N Save and Shoppers Food & Pharmacy, as well as independent grocery retailers .