Wizards Of The Coast Features Avacyn Standee

Wizards of the Coast wanted a visually appealing promotional display that would be placed in game stores to increase awareness and interest in a new game product being launched.
This Magic of the Gathering Avacyn standee showcased one specific character, in life-size form, yet was the perfect tease to what players could expect visually from the new game.
The entire structure, produced from corrugate, was digitally printed to save time and money.
This Avacyn Standee display was created by Bennett Packaging & Displays, (www.bennettkc.com), a Lees Summit, MO-based point-of-purchase display firm.