Wonderful Pistachios Displays Kickoff Game-Day Promotion

Wonderful Pistachios has teamed up with Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews to kick off “Put a Smile on Your Snackface,” its biggest football campaign ever.
In the campaign, Sherman and Matthews star in separate commercials featuring pistachio lovers who may be unlucky in life, but fortunate to discover the perfect gameday snack to put a smile on their snackfaces. They quickly discover that when you feel good about eating tasty, protein-powered Wonderful Pistachios, you can also feel good about yourself. The “Put a Smile on Your Snackface” ads score with the message that Wonderful Pistachios are the rare healthy snack that also tastes great.
Wonderful Pistachios’s biggest football campaign will include in-store POS including life-size standees of Sherman and Matthews