Wrangler Launches RED Collection For Men


Wrangler has launched Wrangler Jeans Co. RED, a collection of jeans, twills and shirts designed for style conscious millennial men. “When developing Wrangler Jeans Co. RED, we looked to this particular consumer group to determine their wants and needs and responded directly with this clothing line,” said Craig Errington, Vice President, Wrangler Marketing. “Millennial males are looking for fashion-friendly styles at an affordable price. We saw an opportunity to fill a void in the marketplace and we jumped on it.”