Yakima Offers Redesigned Display For Vehicle Racks

Shopping for vehicle racks and carriers can be complicated, so thoughtful design in packaging and retail displays is essential to create a positive shopping experience.
Yakima, a premier manufacturer of racks and carriers for outdoor recreational products, needed their packaging and display system to be redesigned for more impact and easier product and feature navigation.
After research and retail display analysis, Capsule, (www.capsule.us), a Minneapolis, MN-based producer of in-store displays, designed this new packaging and retail display system for Yakima.