YinzCam & KC Chiefs Launch AR Promotion

Kansas City Chiefs fans have an entertaining new way to celebrate their team’s history this season thanks to an augmented reality promotion created in collaboration with YinzCam, (www.yinzcam.com). The limited edition, 16-ounce Chiefs Coca-Cola cans can be purchased at grocery stores and gas stations throughout Missouri, Kansas and Nebraska. By turning the special edition, Chiefs-branded Coca-Cola cans, Kansas City fans can rewind or fast forward the team’s historic moments, viewed through the Chiefs’ official mobile app in augmented reality.
The “Coca-Cola Refreshing Moments in Chiefs History” campaign invites fans to scan the special edition, Chiefs-branded Coca-Cola can with the built-in camera within the team’s official mobile app, triggering an AR video board to appear above the can. Fans can then choose from a selection of historic plays, turning the can clockwise to rewind, or counter clockwise to fast forward the virtual videos.
“We’re excited to team up with our long-term partner Coca-Cola for this campaign that features an innovative way for fans to engage in the Chiefs Mobile app,” said, Mark Donovan, Chiefs President.