YinzCam Partners With Cleveland Cavaliers To Launch Augmented Reality App

The Cleveland Cavaliers have partnered with YinzCam, the mobile app and software developer to launch a first-of-its-kind, augmented reality (AR) app, which will allow Cleveland fans to play against each other in virtual shootouts during games at Quicken Loans Arena. Fans who download the “Deep in the Q” app via the iOS or Android app stores will be encouraged to hold their smartphones up with the app’s built-in camera pointed at the team’s center-hung scoreboard during timeouts, and swipe their phone’s screens to shoot virtual basketballs at an AR hoop.
The stand-alone app is sponsored by Bud Light and will be open to fans age 21+, who will compete for a chance to win prizes. By pointing their app at co-promoted Cavs and Bud Light signage throughout the Cleveland market, or at Bud Light cans and bottles, basketball fans will be able to play and compare their scores to competitors around the world.