YOGASMOGA, the designer, manufacturer and retailer of Yoga inspired athletic apparel and accessories, has opened the brand’s first retail location in Greenwich, CT.
Founders and siblings Rishi and Tapasya Bali have an authentic and passionate connection to yoga having grown up in the Himalayan region of India. After busy careers on Wall Street they have found true joy and balance by combining their business sensibility with the principles, spirit and practice of yoga to create the YOGASMOGA lifestyle brand. “We could have opened a store in New York City, which is where we are headquartered but we specifically chose Greenwich CT as we want to be close to our core audience. The YOGASMOGA Townhouse with over 4,500 square feet gives us the ability to open both a retail store and a community lounge,” said Rishi Bali, the Founder and CEO.
YOGASMOGA partnered with John Beckmann of architecture and interior design firm Axis Mundi to create a unique experiential retail space in a Greenwich, CT Townhouse. “We worked with YOGASMOGA to completely transform the Townhouse space, which was the original Greenwich Firehouse with the use of beautiful design and raw, natural materials,” Beckman said.