ZICO Launches ‘What’s Inside Is Everything’ Promotion Campaign

ZICO Coconut Water kicks off the second wave of its ‘What’s Inside is Everything campaign, embracing the notion that like its ZICO Natural Coconut Water, being true to your nature and who you are at the core is powerful beyond measure.
To help bring to life the brand’s What’s Inside is Everything message, ZICO recently rolled-out a series of experiential sampling events
“In my own life, I’ve learned the power and importance of staying true to who you are,” said ZICO Brand Ambassador, Jessica Alba. “Some of my greatest successes have come from following my own ‘inner voice’ and pursuing my dreams despite the naysayers, which is why ZICO’s ‘What’s Inside is Everything’ campaign message resonated with me in such a big way”.