HEYTEA, the originator of Chinese new style tea, has entered into the U.S. market with the opening of its first U.S. store on Broadway in New York City. HEYTEA seeks to revolutionize the way that new-generation tea products are created and enjoyed in the U.S.
The initial innovation of HEYTEA was the introduction of Cheese Tea. Not cheese in the traditional sense, but a cold tea with a thick, frothy, cream cheese-flavored foam on top. The foam is made with cream cheese, milk, cane sugar, and a little sea salt, and adds enjoyable taste and texture sensations to the product.
The store will offer three categories of its foundational products: Refreshing Real Fruit Teas, Real Dairy Milk Teas, And Refreshing Finest Teas. Offerings such as Very Grape Cheese, Very Grape HEYTEA , Mango Grapefruit Sago, Roasted Brown Bobo Milk, and Regal Aqua Green Jasmine Cheese may sound exotic to many New Yorker’s, but they are formulated to bring the HEYTEA experience to visitors of the Midtown location.